Tales Of A Fourth Generation Textile Executive: So Much To Learn At Quilt Market

Each quilt market is a life experience in and of itself.  I always learn so much about this industry, business, life, people, social media, the world, selling, buying and the list goes on.

Here are some things I learned while speaking with customers, co-workers, competitors and sages of the industry…..you know, those guys that have been in the fabric business for a lifetime and are a wealth of knowledge.  Kind of like my dad who has worked for over 50 years in fabrics, or like so many others that I spent time with at market chatting about all the changes taking place, the challenges and how fast everything is happening.   It is remarkable how fast things are moving.

On the blogging front I received so much constructive and valuable feedback. For example, I was challenged to make up my mind about who my blog audience really is.  Is it consumers or shop owners?  Hmmm, that was an excellent question.  Well, I didn’t consider my audience as much as I considered my blog brand name:  Tales Of A Fourth Generation Textile Executive (TOAFGTE). That is my mantra and I am sticking to it.  Am I being selfish?   It’s always about you Scott.  You sound like my wife.

Anyhow, these are my stories, 50 or so a year, take them or leave them. Read them or don’t read them.  I will just continue to kick that can down the road for now.  Selfish again? I just can’t please everyone. I do acknowledge the suggestion and appreciate the constructive criticism, but I am sticking with my guiding (TOAFGTE) force.

Another suggestion I heard was that I should avoid the grinchy and negative blogs.  I can live with that suggestion because no one cares to hear about my problems, but maybe on the other hand they do.  Usually my most grinchy blogs stimulate the most comments and discussions. That being said, the lawyer in me wants to retort that I am just not happy with everything all the time and I like to tell it how it is without sugar coating. Unfortunately, life is not always filled with rainbows and ice cream, although that would be fantastic.  If you want happy boring Scott, I guess I will have to give in to that one the best I can.  I am going to need to order more happy pills.  I freaking hate happy boring Scott and I am not sure that you will like him either.  Anyway…I guess we will have to wait it and out see.

Another suggestion was to write shorter blogs and newsletters.  (I write those too for SE & BQC in case you were wondering).  You want shorter? You got it.

TO BE CONTINUED……….

Author: Vanessa Denniston

Digital Marketing Manager

5 thoughts on “Tales Of A Fourth Generation Textile Executive: So Much To Learn At Quilt Market”

  1. Glad you learned a lot at Spring Market. Is it marketing or blogging from the heart is the TRUE question? I prefer the real Scott, whatever is on your mind whether it is a “Grumpy or Happy Monday,” Life happens. Be TRUE to Scott and your readers will respect you for that. Keep up the great work. Shorter is nice, for us that have limited time. Many Hugs!

    PS… Easy on the “Happy Jelly Beans!”

    1. Those happy pills look pretty sugar coated…and whether it’s for consumers or shop owners is inconsequential if consumers are reading it and getting shop owners to order…so, re: audience…asked and answered. 🙂

  2. Just be yourself. People can take it or leave it. I am not a shop owner. I am a consumer. I read what you have to say whether it is directed at me or not. Why? Because I decided to follow you. If your blogs are long and I am short on time, I tend to save it and get back to it when my time allows. So short and sweet (may or may not get your message across)or long and lengthy do not bother me. I like to think you are laying everything out. Not everyone does that. Type A personality you betcha. Good luck to you and please keep up the good work.

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